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TEST

Testing new ideas. 
Some of my views on  
latest brand thinking.

NEXT

What's changing? 
Focus on how brands can
make difference in future.

BEST

Reviewing winner brands. 
To see, what are they doing
​right or wrong?
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​Has the time come for 
Place Brands in India?

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BRAND GATEWAY TO EMERGING MARKETS

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Marketing as you knew is dead!

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​Comparing
​ cultures

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HUMAN VALUES
​VS BRAND VALUES

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BRAND Consultant's handbook

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LONG TERM Value OR SHORT TERM GAINs

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User generated
​brands

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IS LOCALISATION
THE FUTURE?

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Reimagining
​social marketing

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BRAND DEMOCRATIZATION

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HOW BRANDS BECOME 
FAVOURITE BRANDS

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THE AGE OF
​MILITANT CONSUMERS

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CreAting winning content

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Future of
​reading

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disruptive start-up
to a winner brand

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Still love you, Instagram! 

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Curious case of filpkart

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Co-Creating
IKEA

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Lego
CommunitiES

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Think Small
​Think Nano

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UNDERSTANDING
​Indian MILLENNIALS

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