TEST

Testing new ideas. 
Some of my views on  
latest brand thinking.

NEXT

What's changing? 
Focus on how brands can
make difference in future.

BEST

Reviewing winner brands. 
To see, what are they doing
​right or wrong?

​Has the time come for 
Place Brands in India?

BRAND GATEWAY TO EMERGING MARKETS

Marketing as you knew is dead!

​Comparing
​ cultures

HUMAN VALUES
​VS BRAND VALUES

BRAND Consultant's handbook

LONG TERM Value OR SHORT TERM GAINs

User generated
​brands

IS LOCALISATION
THE FUTURE?

Reimagining
​social marketing

BRAND DEMOCRATIZATION

HOW BRANDS BECOME 
FAVOURITE BRANDS

THE AGE OF
​MILITANT CONSUMERS

CreAting winning content

Future of
​reading

disruptive start-up
to a winner brand

Still love you, Instagram! 

Curious case of filpkart

Co-Creating
IKEA

Lego
CommunitiES

Think Small
​Think Nano

UNDERSTANDING
​Indian MILLENNIALS