Does that mean the print is dying?
I don’t think so! Victorian novelist Anthony Trollope quotes that ‘the habit of reading is the only enjoyment in which there is no alloy, it lasts when all other pleasures fade’. Whatever people may predict of the changing world of books, reading is going to always be at heart of human’s soul. Words have always been and will always be the most effective communication device. People hangout with their friends online, still industries like coffee bars and pubs are booming. Almost every person in this world has access to audio devices, still why haven’t audio books industry taken off as it
was predicted a decade ago? Audio and video tweets and updates still struggle to find their place in the social media.
Why do people always like the books more than the adopted movies? There are still many questions which technology has to answer. Technology may take massive leaps in terms of science, unless it has its roots clutched to the basic human systems and laws it cannot succeed or in simple terms sell.
Home alone content creators
Internet has opened up the platforms for everyone to create and publish their writings. There is content everywhere.
The challenge is how to differentiate themselves from these armature content creators? Though, one can argue that
the quality of the content created, the professionalism and the nature of presentation is far inferior of these home alone content creators. We still can’t ignore this unpredicted growing breed.
To tackle such issues almost all the print media houses and book publishers have started creating a whole interactive digital storytelling experience for people and so everyone wants to be a pioneer of this digital age. Then what would be
a good strategy for a print and publishing brand to differentiate itself from this survival battle and succeed?
The best would be that they keep reinventing.
Readers Delight
The book seller brands must create something intrinsic about themselves. Imagine a customer saying, I am a very choosy and difficult customer. I scan every aspect of the brand before promoting my loyalty towards it. But these guys totally stand out and give me a reason to associate myself with them. They believe in continuously reinventing the
art of reading and I must admit that is what they are really doing. May it be print, electronic or any other media they have developed a very different style of telling the stories. May it be a news article or an entertainment feature or a TV show, they make me feel and live every story. They have this rich and beautiful way of presenting everything.
The ornamental language, essence of the content, the flow and design of the stories is truly creatively fabricated and engraved for the people to give exclusive taste of design and art. All these small things make me think that there is
one brand that really represents my personality.
Personalized experiences
The Most brilliant movie makers and storytellers cannot replace the experience and feel of your grandparents telling you bedtime stories, can they? Booksellers have to focus their brand on creating personalized experiences for everyone.
It is very essential for these brands to identify themselves as multiplatform brand that connect people to their passions. Imagine how wonderful it would be if their customer goes further and says, I got a wine bottle on my birthday; it was from my favorite newspaper publisher. In the personalized message there was an offer. They had offered me my own column space for a day in their newspaper. I am not a great writer but that offer really interested me and motivated me to write a piece about my Africa tour. From that day every month I wait for a new surprise from this publisher.
Sometime it is an offer where they promise me to help me publish my own scrapbook. Sometimes they provide me suggestions for my readings. (And trust me they are better and personalized than electronically produced by Amazon suggestions). Their mobile application is most user-friendly application on my mobile today. On Christmas they came up with a scented ink newspaper and I have heard that they are planning on coming up with a museum of publishing. They surely know how to amaze their readers with these crazily brilliant innovations.
The print and publishing industry is in a phase where it’s necessary to break all the standardization rules and enter a world of customization of the experiences.
(Source Disclaimer: All the information has been taken from various articles and reports available online.)
I don’t think so! Victorian novelist Anthony Trollope quotes that ‘the habit of reading is the only enjoyment in which there is no alloy, it lasts when all other pleasures fade’. Whatever people may predict of the changing world of books, reading is going to always be at heart of human’s soul. Words have always been and will always be the most effective communication device. People hangout with their friends online, still industries like coffee bars and pubs are booming. Almost every person in this world has access to audio devices, still why haven’t audio books industry taken off as it
was predicted a decade ago? Audio and video tweets and updates still struggle to find their place in the social media.
Why do people always like the books more than the adopted movies? There are still many questions which technology has to answer. Technology may take massive leaps in terms of science, unless it has its roots clutched to the basic human systems and laws it cannot succeed or in simple terms sell.
Home alone content creators
Internet has opened up the platforms for everyone to create and publish their writings. There is content everywhere.
The challenge is how to differentiate themselves from these armature content creators? Though, one can argue that
the quality of the content created, the professionalism and the nature of presentation is far inferior of these home alone content creators. We still can’t ignore this unpredicted growing breed.
To tackle such issues almost all the print media houses and book publishers have started creating a whole interactive digital storytelling experience for people and so everyone wants to be a pioneer of this digital age. Then what would be
a good strategy for a print and publishing brand to differentiate itself from this survival battle and succeed?
The best would be that they keep reinventing.
Readers Delight
The book seller brands must create something intrinsic about themselves. Imagine a customer saying, I am a very choosy and difficult customer. I scan every aspect of the brand before promoting my loyalty towards it. But these guys totally stand out and give me a reason to associate myself with them. They believe in continuously reinventing the
art of reading and I must admit that is what they are really doing. May it be print, electronic or any other media they have developed a very different style of telling the stories. May it be a news article or an entertainment feature or a TV show, they make me feel and live every story. They have this rich and beautiful way of presenting everything.
The ornamental language, essence of the content, the flow and design of the stories is truly creatively fabricated and engraved for the people to give exclusive taste of design and art. All these small things make me think that there is
one brand that really represents my personality.
Personalized experiences
The Most brilliant movie makers and storytellers cannot replace the experience and feel of your grandparents telling you bedtime stories, can they? Booksellers have to focus their brand on creating personalized experiences for everyone.
It is very essential for these brands to identify themselves as multiplatform brand that connect people to their passions. Imagine how wonderful it would be if their customer goes further and says, I got a wine bottle on my birthday; it was from my favorite newspaper publisher. In the personalized message there was an offer. They had offered me my own column space for a day in their newspaper. I am not a great writer but that offer really interested me and motivated me to write a piece about my Africa tour. From that day every month I wait for a new surprise from this publisher.
Sometime it is an offer where they promise me to help me publish my own scrapbook. Sometimes they provide me suggestions for my readings. (And trust me they are better and personalized than electronically produced by Amazon suggestions). Their mobile application is most user-friendly application on my mobile today. On Christmas they came up with a scented ink newspaper and I have heard that they are planning on coming up with a museum of publishing. They surely know how to amaze their readers with these crazily brilliant innovations.
The print and publishing industry is in a phase where it’s necessary to break all the standardization rules and enter a world of customization of the experiences.
(Source Disclaimer: All the information has been taken from various articles and reports available online.)
